Well-crafted market research is often the most effective strategic investment for companies looking to foster deeper relationships with their constituents. Research has traditionally been conducted by focus group, telephone and mail survey, or in-person interviews. More recent has been the advent of web-based surveys, which until now have been limited from a technical and design perspective to simple pages with a plain, forms-based look-and-feel.

Such online surveys have been found to possess a practical research outer limit of 20 minutes duration, after which both the quality of response and the study completion rate decline dramatically. 6gear’s rich media environments deliver compelling experiences that possess many advantages and can extend for 60 minutes or longer while maintaining very low dropout rates

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