6gear’s rich media studies incorporate music, photos, sound, animation, video, and imagery to create a comfortable environment for respondents to participate in the research process. This allows companies to acquire the information they need to gain critical insight, attract and retain their core customers and prospects and to understand and reinforce the key success metrics of their brand.

Studies can be presented either branded or blind and are customized for your product and clientele. By highlighting the opportunity for people to interact and have their voices heard, 6gear’s studies engender trust while simultaneously gathering statistically valid and subtle, nuanced feedback. Key benefits include:

Quality of Experience:
Studies are brand enhancing for the respondents

Quality of Response:
Free response answers benefit from the high concentration levels among respondents and possess an emotional depth and low bias that serves as the basis for ‘deep’ research. Rich media research thus possesses a qualitative advantage over traditional online surveys.

Rapid deployment:
The total lead-time for studies to be fielded and findings delivered can range from a matter of days to several weeks. Launching a sophisticated new client platform may take up to10 weeks

Additionally, as a permission-based solution grounded in the precepts of relationship marketing we utilize audience segmentation to garner extremely high response rates. When measured against traditional research methodologies, the platform is thus very cost effective.